Make A Money | Business Advertising Report Article Writing

How To Cut Advertising Costs And Increase Profits Simultaneously

Imagine this.

You've just had the most pleasant guest at your hostel.

She stayed a few nights, has already referred all her friends, and has literally purchased all your other services (rented a towel, a lock for her luggage, washed and dried her clothes with you, and more).

After she left, she made you wish you had more services to provide.

And when you think back, you realize that she was the most pleasant and most profitable guest you've ever had.

So can you possibly ask for even more profits from future guests like her?

Definitely.

Let's think back for a moment.

How much did it cost for you to acquire this customer?

Now, what if we were able to lower this cost by 10%, 30%, 50%, or more?

It might not seem possible, but it is. And it can mean a lot to your hostel's profits and asset value in the future.

But the problem is that most hostels can't even tell you how much each customer costs to acquire. Even worse, they probably have no clue whether a certain medium is even working or not.

If they do, they can't tell you exactly how well each medium is doing.

Ignoring this type of data is like burning money!

So what exactly must you know?

Just two simple things.

The costs it takes to acquire each customer (for each medium) and how much profits that those customers deliver, on average, in return (for each medium).

Think about that for a second.

If you knew how much each customer was worth in profits to you, you would know exactly how much you'd be willing to spend in each medium for you to still remain profitable.

It truly is simple, but so many owners are bleeding money because they simply overlook this crucial information.

But knowing these two key numbers can help you focus on the most profitable areas for you to reinvest your money.

It truly is like finding hidden treasure.

And there's even better news.

Like I said before, most owners simply don't know how well a medium is working for them. For example, do you know your conversion rate for booking guests over the phone?

Probably not.

However, you should know this. You're paying for that phone line. And each time that phone doesn't get answered (or it gets answered ineffectively) you're paying for that in costs or a loss of a customer.

So what can you do?

You can develop a "winning" script that constantly converts customers over the phone reliably. Let' say it converts 6 out of 10 calls into guests.

Plus, once that script churns out predictable results each week, you can simply test a new word, sentence, or entire script to see if you can beat that conversion rate.

That wouldn't lower your costs per call. But it would significantly reduce your cost to acquire a new customer.

Think about it.

If you're now converting 8 out 10 people over the phone when you were previously only converting 4 out of 10 people... you're now earning more profits from the same amount of phone expenses.

It's not brain surgery, but thinking about lowering your costs to acquire a new customer for each medium and how to leverage more profits out if it can truly be a game changer!

And again, this can be applied to any advertising medium.

In fact, if you're using pay-per-click (PPC) advertising you'll clearly see how improving your click-through rates (CTR) on your ads will significantly reduce your cost-per-click (CPC).

So take a look at your advertising budget now.

Look for where you can lower costs.

Then take a look at what's working and how you can improve those conversion rates. And from there you'll suddenly find "hidden treasure" waiting to be dug up.

Start today and you'll soon discover there was much more treasure than you realized.

Want more profitable strategies?

At Hostel Hacks, Paolo provides more of his award-winning and unique marketing strategies to increase your profits in any economy.

http://www.HostelHacks.com/

Experience the results for yourself... before your competitors do.

Copyright 2013 Paolo Garcia

Business Advertising Online Review: Decisions

Digital Printing: Changing the Marketing Landscape Forever

In the past if you wanted to market your business, product or service you were heavily reliant on television, radio and print marketing techniques. Today, things are changing and there are technologies available to you that will change the entire scope of marketing and how you can get your name and business information in front of people who may be interested in what you have to offer.

Digital printing is something that is really taking off, because it can be used in so many different ways and is cost effective and the time that it takes to create marketing materials on any level is much less than it was in the past. You probably have seen digital printing advertisements and not even been aware of it.

There are many different applications that you may see and that you may find that your company can utilize for the betterment of your business all around. If you would like an advertising option that will allow you to advertise whenever you are on the road, you should look at vehicle wraps. This is a relatively new application of digital printing and it is one of the most effective ways to market your business. Your vehicle is essentially your billboard when you choose this option and you can have it on your vehicle for as long or short a time as you would like. For as long as this type of marketing lasts, it is a great investment and will serve you well.

Digital printing goes well with vinyl applications. If you would like to market your business in a bright and colorful manner that doesn't involve your typical billboards, flyers and other options that involve paper and will not hold up well over time, vinyl applications are a great option. Your logo can be printed and adhered to just about any surface of your choice. This can be done in your office or in another space that you have available to you for marketing purposes. This will allow you to change up your marketing themes along the way for a relatively inexpensive price, and these can be small format as well as very large format, so you can get the attention of new and existing customers.

Digital printing can be used in just about any way that you can think of from banners, to signs, to vehicle wraps, fabric printing and beyond. The great thing about choosing to go digital with all of your printing needs is that they can be done large scale and they can be done very quickly as compared to older methods of printing. Marketing has become more convenient and much more flashy and noticeable with all of the options that digital printing has brought to the table. Whether you are just starting out as a business or you have been around for a while, you should take the time to look into these marketing options through digital printing to see how well it could work for you.

If you are searching for innovative and high quality printed products for a wide range of clients, including advertising agencies, architects, interior designers and more then Spice Digital Imaging is the perfect place to be. Check out this website spicedigital.net for additional details.

Advertising agency - Wiki Article

Design Tips To Have Successful Door Knob Ads

Gate hangers are often seen in hotels and other places of lodging as a way for guests to communicate with maintenance and housekeeping staff. However, they're also a powerful way to send out print advertising to houses and apartments.

Gate knob hangers are inexpensive, unconventional, and effective promotional instruments, which is why they are regularly used in guerrilla marketing strategies. By placing them on gate knobs - a location where residents and apartment dwellers don't usually expect coming across a marketing material - your message becomes essentially inescapable. They are possibly interactive, also. For instance, you can include a QR code to your design so the target customer can link instantly to extra information on the Web. Just like other guerrilla marketing activities, your goal in using a QR code on your door hanger is to attain the consent of your audience to send them more information rather than trying to make a sale. Since a QR code can connect to a webpage, you can provide more information instead of stuffing these onto your door hanger. It's also possible to include discounts, coupons, or special deals on your door hanger.

Although ultimately it is going to be the content of your Gate hanger and related online message that will drive response, it is the hanger's design that will drive people to look at the content. Therefore, it is crucial that you create well-designed gate hangers.

Design pointers

Create your door hanger in a way that your target client does not only see it easily from the far end of the porch, but that it can spark interest and make the client want to read what it contains. Make your door hanger easy to read by making use of sans serif font.

Make use of both sides of the gate hanger to be more effective. The back portion is a great place to add maps or directions to your place of business. Avoid adding too much information in your door hanger though. You can supply the rest of the sales pitch on the phone, on your website, or if the customer goes to your location.

Use vivid, striking colors to grab the attention of your target customers. If you want to make use of an image on your custom door hangers, be sure to select one that will reinforce your brand or assist in delivering your advertising message. To make certain that your gate hangers have excellent quality images and vibrant colors, choose a printing company that provides 4-color offset printing.

Door hangers are not only a tool for hotel guests to communicate with hotel personnel, it can also be used to advertise a product or service. Regardless of the product or service you wish to promote, a well-thought out design is needed for a door hanger ad to be successful. Custom door knob hangers are affordable, unconventional, and effective marketing tools, which is why they are regularly used in guerilla marketing efforts.

Make A Money | Free Business Advertising Report Article Writ

Part 5: The Science of Outdoor Signs and Banners

Calculating the Area for Your Business' Outdoor Signage and/or Banners if they are Parallel to the Street

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Continuing Answer: Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we've outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size, how fast traffic passes your business, and how much time a driver has to view your sign.

It is not difficult to imagine that parallel signs are more difficult to see than are perpendicular signs, as they're not jumping out in front of you like the perpendicular signs do. However, imagination is worth only so much, so the USSC (United States Sign Council) set out to make scientific formulas and equations that would give us a mathematical model to work with.

It is often virtually impossible to see some signs because of their orientation, especially at longer distances, at higher speeds, and with multiple lanes of traffic. Perpendicular signs can also block visibility of parallel signs or banners. There is also a shortening and angular distortion that occurs as you approach a parallel sign, and the sign will disappear more quickly once you do make visual contact.

There are three things that place a parallel sign at a disadvantage to perpendicular signs. First, because of the angle, they're more difficult to read as the message is distorted from the front of the sign to the furthest distance the sign is from your viewing position. Second, the sign disappears into the driver's peripheral vision more quickly because the viewing angle is above 30 degrees, so viewing time is compressed. Third, if the sign is set back off the street like many parallel signs are, they are significantly outside the driver's cone of vision. When this is the case, the driver has to take quick, fraction-of-a-second sideways glances to get a glimpse of the sign. Often a driver cannot find the sign at all. The following illustrates how a driver might see parallel signage

In the USSC study, Real World On-Premise Sign Visibility, people were asked to drive through a shopping mall parking lot and locate specific signs. Virtually all perpendicular signs were located, but about 30 percent of all parallel signs were missed completely, even though they averaged two to three times larger than the perpendicular signs. The drivers were looking for all the specified signs, but missed nearly a third of the parallel signs!

Because of a parallel sign's propensity for being overlooked, we cannot use the equations that we used for perpendicular signs to create letter height for parallel signs as they will not give the driver adequate time to see the signs. For a sign to be seen, the viewer must have a certain amount of time to react once he or she has seen the sign (VRT), and the VRT, combined with the speed at which the driver is travelling, tells us the approximate VRD (viewer reaction distance). And that we can calculate the size of sign needed using the LI, or legibility index.

All that info is out the window, so to speak, when we are forced to use a parallel sign for our business. The hope is that you can utilize both, but there are some times and places where this option is simply not available. With parallel signs, what is more important is line of sight angle as well as the ability to view the sign in successive quick glances.

Research has determined that the angle of this viewing should be no less than 30 degrees from the driver's line of sight. This, with the number of lanes on the street or highway and the sign's distance from the curb, determines the Maximum Available Legibility Distance (MALD). This is much different though, than the VRD of a perpendicular sign in that the most that one can expect from the driver is a few very quick glances without dramatically increasing the possibility of an accident.

The same research determined also that the size of the letters would need to be increased by a factor of three, then leveled off, not improving much as the size increased beyond three. Therefore, what was, on the Legibility Index (LI) as a 30 will now be a 10, and to get the same reading as a 30, it will be 30 x 3 = 90. So, then, a perpendicular sign with 17" letters at 500' away would need to have 50" letters at 500' if the sign's orientation were parallel.

There are two parallel sign letter height equations that can be used to determine the letter height and sign area needed for these signs.

Equation #1: LH = (LN x 10 + LO) / 5

Equation #2: LH = (LN x 10 + LO) / (LI / 6)

Variable Data:

LH is letter height in inches.

LN is the number of lanes of traffic.

LO is the lateral offset from curb in feet.

LI is the legibility index from Table 1

Equation #1 would work like this...

LN = 2 Lane Road

LO = Lateral Offset from the curb which is 37 feet

LH = Letter Height, which for this equation is unknown but will be determined by the equation

LH = (2 x 10 + 37) / 5 so that the letter height would be 11.4"

Equation #2 would work like this...

LN = 2 Lane Road

LO = Lateral Offset from the curb which is 37 feet

LH = Letter Height, which for this equation is unknown but will be determined by the equation

LI = 22

LH = (2 x 10 + 37) / (22/6) so that the LH is about 15.5"

For quick reference, the USSC has provided a chart to give you a sketch of letter sizes needed for various viewing distances and offsets.

If your sign professional does not use scientific calculations to determine how best to advertise your business, either with a permanent main ID sign or with a temporary banner advertising your upcoming sale or new service, you may want to consider finding someone who REALLY knows what they're doing, because right now, they're burning your money.

For quick reference, the USSC has provided a chart to give you a sketch of letter sizes needed for various viewing distances and offsets.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

Barry is a great resource for information regarding Signs, Banners, Decals, and Displays, and is also an outstanding source of information on how to shop online without getting ripped off.

Free Advertising For Your Business Through Article Marketing

The Three Steps To Attract Guests That Love You

Here's a problem I've noticed.

Most hostels will take just about anyone as a guest. And more often than not, those guests may not be a "perfect fit" for them.

As a result, they get less referrals, negative reviews, and they struggle to fill rooms during the slow season.

If that sounds like the situation at your hostel, don't worry.

I'll show you exactly how to leverage three marketing secrets to instantly attract a flood of your most profitable guests in any season.

But first, let me be clear.

What do I mean by a profitable guest?

I'm talking about a guest that is pleasant and profitable.

This is the type of guest that is perfect for your hostel. He raves about your hostel, tells all his friends, uses all your extra services, and even stays longer than planned.

This is your favorite and most profitable guest, ever.

Literally, it feels as though you two are a match made in heaven.

So how do you attract more guests just like him?

And how do you avoid guests that flinch at your prices, just won't "fit in" at your hostel, and won't praise your work and tell their friends?

Well, it's simple.

But first you must avoid this big problem that most hostels do...

Do not try to make your hostel appeal to everybody!

Sure, when the slow season hits, you'll probably take about anybody.

But the problem with this is... the people you just take in won't be your most profitable guest.

They won't rave about your hostel.

And it'll probably cost you more in the long-run to take these guests that are barely profitable.

But... if you laser-target your marketing efforts towards attracting just your most pleasant and most profitable guest, you won't ever have a problem attracting them to your hostel... even during the slow season.

Sounds good, right?

So what do you need to do? It's this:

1. Find out who your most profitable and ideal guests are.
2. Find the best medium to only target them with your marketing.
3. Present your hostel only in a way that appeals to their needs.

It truly is that simple.

And once you start following this 3-step blueprint, you'll have much bigger success with all your marketing efforts.

You see, when you laser-target your marketing to just talk directly to your ideal and profitable guests, your message will resonate with just them.

Sure, it won't resonate with everybody... But, a message that tries to appeal to everybody ends up appealing to no one!

Plus, this laser-targeted message will convert more guests, make your marketing efforts and budget work for you, and make business more enjoyable and more profitable!

Once you start using this three-step blueprint in all your marketing efforts, you'll start to forget the meaning of a "slow season".

It's true.

Just remember, find your ideal and profitable guests, find the best way to reach them, and present your message only in a way that'll appeal to them.

It's not rocket science. But it'll definitely cause an explosion of profits for you.

Now I know you'll want to try this out immediately. Otherwise, you'll start to feel guilty knowing that you're letting all this money slip through your fingers.
Or worse yet, your competitors might start to smarten up.

But don't worry.

Just follow the simple three-step blueprint I've laid out for you now, and you'll start to see your marketing efforts transform your hostel into a growing asset that you've only once dreamt about.

Want more profitable strategies?

At Hostel Hacks, Paolo provides more of his award-winning and unique marketing strategies to increase your profits in any economy.

http://www.HostelHacks.com/

Experience the results for yourself... before your competitors do.

Copyright 2013 Paolo Garcia

Small Business Advertising The Right Way

Writing Compelling Headlines For Sales Letters and Websites

Business owners are often puzzled when they first start to advertise. They wonder why they have spent so much money and got nothing from their efforts.

They look at advertisements in the newspapers and magazines and assume what they see must be what advertising is all about. Surely these large companies wouldn't spend so much money unless it was working for them?

Oh yes they would. To find out why, you must contact the marketing directors of these companies. I for one don't have an answer.

When you read a newspaper, what do you do? You read the headlines. If the headline grabs you, if it is something that interests you, you will read the body copy underneath. The headline determines whether you will read the article below it.

I'm looking through the daily paper today. Let's look at some of the advertising headlines.

Catch Up With Your Feet Up

What's that all about? Beats me. Lets move on to another headline.

Fast Enough For The Whole Gang

That sure grabs you doesn't it. Next?

Listen Up

Yawn. Yawn.

Trust

Just one word. Nice try. But I'm not going to read on. No, headline writer, I'm not curious. Why should I be?

A headline has to grab you by the throat otherwise nobody will read any further. That's just the way it is. You might want it to be different. You might want people to respond to a play on words, to something clever, something original, something funny, but sorry, in the real world, they don't.

It's no different on a website. So often I visit a website to be met with "thank you for visiting our website." People don't want to be thanked for visiting your website. They want to know what's in it for them. And they want to know straight away. What do you offer that they want? They won't spend several minutes on your site to find out. They don't have the time. Your visitors are shouting at you. Can't you hear them? They're hollering at you to tell them what you are selling and what's in it for them. Tell them now.

Let's go back to the daily newspaper. How about this ad.

Instant Hair Removal. Never Shave, Wax or Bleach Again

Hurrah. At last a great headline. It immediately grabs the target audience and appeals to their self interest. It recognises their problem and provides a quick and easy solution. There are a few other winning elements to this headline. There's curiosity. I wonder what can do this. And it also suggests this is something new.

You can't always get all these elements in a headline. But you must above all else appeal to your prospect's self interest. Have you answered the question, what's in it for me? If you have, there's a good chance he or she will read on.

Michael Sellar is a direct response copywriter who writes advertising that makes money. Sales letters, website copy, email copy, newspapers and magazines. His website is http://www.michaelsellar.com

CollegeofContent.com Invites Authors to Submit "Accessory Articles" to The [Article Directory]

Retaining Customers With Promotional Products

Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you.

Print Media versus Promotional Products

While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers.

Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent.

What Makes Promotional Products so Effective?

Giving away free bags, key chains, mouse pads, sippers or mugs to existing customers is a great way to leverage it's "staying power". While chances of print and television ads being overlooked are high, a good quality and functional promotional item can be put to use for months and even years to come. The imprinted company logo and contact details on the item help your customers in remembering your business or brand long after they have enjoyed your offerings.

Retaining Customers with the Right Items

Nowadays, it is possible to imprint your slogan, logo and contact information on almost anything and everything. From beach balls to pen drives and calculators, to even mobile phone accessories; branding items is quite a simple and affordable option.

• High Utility Value: It is extremely important that when you select an item to give away to your existing customers, you identify a product that is useful and that your client will use frequently. A great way to go about this is by finding an item that is directly or indirectly related to your business. For example, giving away pen drives to customers of your computer hardware store; key chains to automobile buyers and backpacks to customers at your sports good store can all be promotional product ideas that are affordable and come with a high utility value.


• Good Quality: Another consideration that is critical to the impression you set on your customer is the quality of the item you give away. Whatever the item may be, a bad quality item will have a direct impact on the brand perceptions your customers build for your business.


• Economies of Scale: It is also okay for you to give different items to different customers. For example, your larger clients can be given expensive items such as MP3 players while your other customers can be handed out sticky notes, magnets or mouse pads.

By sourcing the right type of promotional items, you will be able to build long-term relationships with your customers and consequently ensure repeat business. Getting in touch with a reputed promotional product sourcing company is the best way to gain access to high quality and affordable items.

San Mishra is a internet marketing and content writer professional. Here you can check about Corporate Gifts.