Sunday, 22 September 2013

Design Tips To Have Successful Door Knob Ads

Gate hangers are often seen in hotels and other places of lodging as a way for guests to communicate with maintenance and housekeeping staff. However, they're also a powerful way to send out print advertising to houses and apartments.

Gate knob hangers are inexpensive, unconventional, and effective promotional instruments, which is why they are regularly used in guerrilla marketing strategies. By placing them on gate knobs - a location where residents and apartment dwellers don't usually expect coming across a marketing material - your message becomes essentially inescapable. They are possibly interactive, also. For instance, you can include a QR code to your design so the target customer can link instantly to extra information on the Web. Just like other guerrilla marketing activities, your goal in using a QR code on your door hanger is to attain the consent of your audience to send them more information rather than trying to make a sale. Since a QR code can connect to a webpage, you can provide more information instead of stuffing these onto your door hanger. It's also possible to include discounts, coupons, or special deals on your door hanger.
Although ultimately it is going to be the content of your Gate hanger and related online message that will drive response, it is the hanger's design that will drive people to look at the content. Therefore, it is crucial that you create well-designed gate hangers.
Design pointers
Create your door hanger in a way that your target client does not only see it easily from the far end of the porch, but that it can spark interest and make the client want to read what it contains. Make your door hanger easy to read by making use of sans serif font.
Make use of both sides of the gate hanger to be more effective. The back portion is a great place to add maps or directions to your place of business. Avoid adding too much information in your door hanger though. You can supply the rest of the sales pitch on the phone, on your website, or if the customer goes to your location.
Use vivid, striking colors to grab the attention of your target customers. If you want to make use of an image on your custom door hangers, be sure to select one that will reinforce your brand or assist in delivering your advertising message. To make certain that your gate hangers have excellent quality images and vibrant colors, choose a printing company that provides 4-color offset printing.
Door hangers are not only a tool for hotel guests to communicate with hotel personnel, it can also be used to advertise a product or service. Regardless of the product or service you wish to promote, a well-thought out design is needed for a door hanger ad to be successful. Custom door knob hangers are affordable, unconventional, and effective marketing tools, which is why they are regularly used in guerilla marketing efforts.

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