Here's a problem I've noticed.
Most hostels will take just about anyone as a guest. And more often than not, those guests may not be a "perfect fit" for them.
As a result, they get less referrals, negative reviews, and they struggle to fill rooms during the slow season.
If that sounds like the situation at your hostel, don't worry.
I'll show you exactly how to leverage three marketing secrets to instantly attract a flood of your most profitable guests in any season.
But first, let me be clear.
What do I mean by a profitable guest?
I'm talking about a guest that is pleasant and profitable.
This is the type of guest that is perfect for your hostel. He raves about your hostel, tells all his friends, uses all your extra services, and even stays longer than planned.
This is your favorite and most profitable guest, ever.
Literally, it feels as though you two are a match made in heaven.
So how do you attract more guests just like him?
And how do you avoid guests that flinch at your prices, just won't "fit in" at your hostel, and won't praise your work and tell their friends?
Well, it's simple.
But first you must avoid this big problem that most hostels do...
Do not try to make your hostel appeal to everybody!
Sure, when the slow season hits, you'll probably take about anybody.
But the problem with this is... the people you just take in won't be your most profitable guest.
They won't rave about your hostel.
And it'll probably cost you more in the long-run to take these guests that are barely profitable.
But... if you laser-target your marketing efforts towards attracting just your most pleasant and most profitable guest, you won't ever have a problem attracting them to your hostel... even during the slow season.
Sounds good, right?
So what do you need to do? It's this:
1. Find out who your most profitable and ideal guests are.
2. Find the best medium to only target them with your marketing.
3. Present your hostel only in a way that appeals to their needs.
2. Find the best medium to only target them with your marketing.
3. Present your hostel only in a way that appeals to their needs.
It truly is that simple.
And once you start following this 3-step blueprint, you'll have much bigger success with all your marketing efforts.
You see, when you laser-target your marketing to just talk directly to your ideal and profitable guests, your message will resonate with just them.
Sure, it won't resonate with everybody... But, a message that tries to appeal to everybody ends up appealing to no one!
Plus, this laser-targeted message will convert more guests, make your marketing efforts and budget work for you, and make business more enjoyable and more profitable!
Once you start using this three-step blueprint in all your marketing efforts, you'll start to forget the meaning of a "slow season".
It's true.
Just remember, find your ideal and profitable guests, find the best way to reach them, and present your message only in a way that'll appeal to them.
It's not rocket science. But it'll definitely cause an explosion of profits for you.
Now I know you'll want to try this out immediately. Otherwise, you'll start to feel guilty knowing that you're letting all this money slip through your fingers.
Or worse yet, your competitors might start to smarten up.
Or worse yet, your competitors might start to smarten up.
But don't worry.
Just follow the simple three-step blueprint I've laid out for you now, and you'll start to see your marketing efforts transform your hostel into a growing asset that you've only once dreamt about.
Want more profitable strategies?
At Hostel Hacks, Paolo provides more of his award-winning and unique marketing strategies to increase your profits in any economy.
Experience the results for yourself... before your competitors do.
Copyright 2013 Paolo Garcia
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